Explore Our Work
Case Studies
Here are some examples of the type of assignments we have undertaken which provide an indication of the scope and content of projects we have delivered. For reasons of confidentiality, we have not identified the individual clients.
Project | Brand Development & Repositioning Strategy
Sector | Hospitality and Tourism
Our client is an established hospitality business operating in the West Highlands. The owners wanted to explore strategic options on how to move forward and seek a direction which would both meet the needs of the shareholders and shape the business for the future. Aurora North was appointed to create a brand strategy and implementation plan. Working with the owners and liaising with partners and stakeholders , we developed a fully integrated, brand transformation strategy supported by a commercial plan to demonstrate the full potential of the opportunity. Our work also includes on-going strategic advisory services across their portfolio businesses.
Project | Strategic Development & Business Planning
Sector | Charitable Trust
Since 2023 we have worked with a community-based charity based in Fort William and operating around Lochaber and Oban. Aurora North supported the organisation in developing a three-year strategy to improve its operational resilience and create a platform for sustainable, long-term growth. We worked closely with the board of volunteer Directors to shape a three-year plan and develop a framework for ongoing review and implementation. The plan was successfully executed and financial targets exceeded. We have recently commenced working on their 2026-28 strategic plan.
Project | Business & Investor Strategy
Sector | Aquaculture
In 2025/26, Aurora North worked with a consortium of Highland businesses and local stakeholder organisations to develop a business proposition and investment strategy supporting a innovative, marine engineering solution for the aquaculture industry. The assignment involved stakeholder management, project coordination, creation of a business plan and an investor prospectus. The consortium was successful in being selected for HIE support and is now actively engaged with investment partners.
“Aurora North brought a high level of intellectual rigour and market-focused analysis to the table. There was a clear demonstration of wanting to understand the business, the market and the potential before developing their strategic recommendations. Always supportive, sometimes challenging, we found their objectivity highly valuable.
A great experience all around.”
Business Owner, Fort William